Author: Miguel Teixeira
Tags: Curated List, Startup, books, approach, strategy, talks, videos
We, at IdeaNinja, have created an entrepreneur book curated list with videos that summarized the books, so that you can make the most of your time or help you select the next book to read.
Throughout this article, we will provide videos with summaries or talks about the books we are recommending. The idea behind it is that you get a sense of what the book is about and quickly grasp the main concepts. We do recommend you see the video and then read the book if you are interested in deepening your knowledge on the topic.
This is probably the most important book on entrepreneurship right now. Eric Ries has put together a framework that is heavily adapted by entrepreneurs all over the world and, in particular, in Silicon Valley. The crux of this book is that in case of extreme uncertainty, like the launch of a product, you often fail. And when that happens, we learn. How can we test and iterate faster, with less costs? We use two powerful concepts: developing and testing minimum viable products and pivot when needed. Take a look to Eric Ries' discuss his book.
In the Tipping Point, Malcolm Gladwell goes on to explain how ideas become widespread. There are 3 factors that can contribute to tilting the plane and get an idea to reach its tipping point and become widespread. And those are: the law of the few, the stickiness factor, and the power of context. All of these 3 aspects combined work together to offset the balance and send ideas into trends and form new habits.
The idea championed in this book by Chris Anderson, chief editor of Wired Magazine, is that: globalization and technological advancements has driven the cost of developing and marketing products down. And so with it, died the economy of scarcity and was born the economy of abundance. Which resulted huge increase in offer and so the customer got exactly what they wanted (several niche products) and not the middle of the road product (mass market products). You can learn all about it in this Chris Anderson talk about the long tail:
Jason Fried, the founder and CEO of 37signals (creator of basecamp), shares his views on choices an entrepreneur has to face to build his startup in his book "How to build your startup on your own terms". This book discusses the freedom an entrepreneur has to run his own startup, and how that freedom must be defended and what you should avoid. It also talks about the foundations of a business like Human Resources, growth strategy and the importance of a company building an audience and answers key questions like when to hire, speed of growth and company culture. Check Jason Fried's talk about his book "How to build your startup on your own terms".
Topic: Marketing and consumer behavior
Dan Ariely, professor of behavioral economics at Duke's School of Business, and has worked with MIT Medialab and MIT Sloan School of Management. In his book, he goes on explaining some of our irrational behaviors and perception biases. Learn how to use this knowledge to understand your customers and other stakeholders. From several ways to frame answers to get the results you want, to the power of simplicity in the process of decision there are tons of lessons you can derive from Dan Ariely's teachings.
Topic: Social Media
Gary Vaynerchuk, CEO and founder of VaynerMedia, is a trailblazer when it comes to Social Media. Gary has grown VaynerMedia to become one of top social media agencies in the world. In his book, he explain why and how to effectively communicate in Social Media to achieve sales. Learn the best practices and trends in social media today. Check Gary Vaynerchuk's Talk about his book:
Peter Thiel, probably the most important VC in Silicon Valley and founder of Paypal, shares his view on startups. He goes on to discuss Monopoly (uniqueness) vs competition (sameness), where those who chose to compete are losers. Competition leads to mimic behaviors which leads companies through the wrong paths. Where in Monopoly, you chose to think differently and that leads to markets, where you do not need to compete and margins are higher. He also talks about a world of secrets where the obvious truth is often hidden. Check Peter Thiel talks about his book Zero to one:
There are many books that could have made its place into this list. However, we want to keep it short, to allow you to quickly get up to speed on these topics. If you wish to suggest a book, please do so through our contact form or through the comment section below. We would recommend you read the following articles to improve your understanding on several challenges of entrepreneurship:
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