Numbers show that more than 90% of all startups fail. If that wasn't enough, research has shown that even-though information is more readily available than ever, the success rate hasn't changed significantly. As shown in the article reasons why startups fail, product - market fit, human resources, and marketing are still the main reasons startups fail. However the hype about entrepreneurship is heavily focused on other issues, like financing, partnerships and major innovation. The basics, like building a team for the job, creating a good product for the market and getting through to the client, continues to be less spoken of.
Using the same big corporations approach to entrepreneurship, is like applying a formula to solve a different problem and expecting it to work. Entrepreneurship itself is a different management problem and requires a specific approach that does not revolve around making business plans and getting aprovall from management. At the same time a big corporations have the fundamental problems sorted out, while in a start up there are a lot of assumptions to be tested and improved uppon.
In the world of info-entertainment, entrepreneurship is described very poorly. Many shows give the impression that entrepreneurship is all about raising money, having loads of success and becoming a millionaire. However as previously discussed, the numbers show a very different reality. Entrepreneurship is more about, simplicity, testing assumptions, mitigating risk, and dealing with people. Getting the basics right, will go a long way.
Media has created the ilusion that the entrepreneur is the new rockstar. In a sense it is true... If you look in the amount of punk rockers that live a tough life trying to live from their art. A miniscule fraction are regular stars, but another reality emerges. The ones that make it, create their business based on solid foundations and although they don't become stars, they are the true heroes of the story, in our book. They not only survive but thrive in a very competitive environment, because they got the basics right: A good product, a good approach to market, a good team, good risk management.
People that get hands dirty! People that get lost! People that make mistakes! People that learn! People that are relentless! People that are resourceful! People who are makers!
Marketing, IT, Product Development, Finance, HR, Project Management
+8 year experience in startups has a founder.
+18 years experience in startups and has freelancer.
Product Development, Business Development
+9 years experience has an entrepreneur has a founder
Ideation, Growth strategies, Business development
+5 years experience in startups has founder, manager and consultant
+4 years experience in social organizations, +2 has impact mesurement expert
Prototyping and product development
+4 years experience in startups
Miguel has a degree in Marketing, he has an MBA and has worked in technology for almost 15 years.He has founded several startup projects including Idea Ninja.
Mariana has a Master in Managementat ISCTE-IUL. She was an Marketing intern at IdeaNinja, focused on branding coordination and product development.
Tiago has a management degree at ISCTE-IUL, and was Marketing intern at IdeaNinja. He was also involved in YA Generation, an entrepreneurship association for college students.
Mariana is currently taking a Journalism degree at ESCS (Instituto Politécnico de Lisboa) and was a trainee at IdeaNinja. She has been focused in Digital Marketing and Content Creation.
Raquel has a management degree at ISCTE-IUL and was a Marketing Internship at Idea Ninja and was a board member of YA Generation, an entrepreneurship association for college students.